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GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
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Reviews
(1-25 of 28)Companies can't remove reviews or game the system. Here's why
December 18, 2022
Grin product review.
We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very helpful for staying organized as well as making payments. The reporting features help us decide how to adjust our program as it grows.
- Integrates with Shopify to ship out influencer products.
- Allows for customization of influencer campaigns to include a wide range of options.
- Maintains all information in one place for ease of tracking.
- We are having trouble with the social listening tool not pulling in content.
- Emails from influencers not in Grin do not come through and need to be pulled up elsewhere.
- No creator search for Instagram.
December 17, 2022
The Truth About GRIN
I use GRIN everyday. I use GRIN when it comes any brand ambassador work, paid partnerships, monthly campaigns, etc.<br><br>The business problems the product addresses: <br>- Monthly Campaigns: creating and organizing our ambassador campaigns<br>- Consolidating Creators: keeping all the creators/prospects organized, making sure there are no duplicates or double conversations<br>- Shopify Connection: ease with creating orders and adding products<br>- Payments: sending/recording payments for our creators <br>- Recording Social Posts: YouTube, TikTok, Instagram <br>- Partnerships: Creating any individual partnerships
- Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
- Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
- Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.
- Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
- Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
- Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!
I use GRIN to manage my relationships, partnerships, campaigns, and communications with influencers to create content for our social channels and marketing materials. The platform has been immensely helpful in supporting these business needs and supporting brand awareness and educating customers about product usage.
- Content creation
- Brand awareness
- Marketing materials
- New customer acquisition
- Customer retention
- Sales support
- Contract specifics and documentation
- Usage rights and contractual agreements
- Document storage
- Signing of contracts
- Media monitoring and analytics
December 09, 2022
GRIN Influencer Platform
We use GRIN for our influencer program. Some of the business problems the product addresses is helping us manage and track influencer campaigns. We are able to track and see real-time results on the software. It facilitates creating briefs and contracts and keeping it all organized in one place. Also, allows us to pay creators through PayPal seamlessly.
- Great customer service and support
- User-friendly
- Great for finding new influencers to work with
- Better demographics report on potential influencers
September 13, 2022
GRIN for the win!
We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search features. We are able to reach out to creators and easily onboard them to our affiliate program, stay in touch, gift products, and track our affiliate and paid sponsorship programs through GRIN.
- Filtered search for finding appropriate influencers.
- Manage partnerships.
- Track conversions and pay commissions.
- Gift products.
- Manage paid sponsorships.
- Report on affiliate program KPIs.
- Alphabetize the affiliate link section.
- functionality of Audience Reports.
- functionality of filters when searching for current partners.
September 01, 2022
Influencer (Marketers) Look NO Further!
I use GRIN daily to check on influencer revenue, impressions/engagements, download content, keep track of monthly KPIs, search for new influencers, and more. GRIN ensures that I have fewer tabs open on my computer. When I transitioned to my new role at a different company, I was using endless Excel spreadsheets, Shopify, Instagram analytics, and TikTok analytics to keep costs down at our start-up in order to keep track of everything. It felt extremely hectic and unlike what I was used to with GRIN. Thankfully my boss was more than convinced to switch to GRIN when she saw how much it made my workday easier and less stressful.
- Campaigns/Activations with the option to have a tiered commission system with affiliate links.
- Influential Customers segment to find potential influencers who already know and love the brand.
- Exceptional customer support & constant communication with their customers/community.
- A mobile app would change my life.
August 25, 2022
Influencer Coordinator
Our business uses GRIN to manage our influencer collaborations and relationships. The user experience is great and makes managing collabs pretty seamless. The Shopify integration in particular makes order and shipping product a breeze. The workflow is also much better than other influencer marketing platforms I have used.
- Workflow
- Product fulfillment
- Creator Search
- Reporting
May 19, 2022
A company about the people!
We use GRIN to organize all influencer/ambassador/affiliate accounts as well as content management from UGC we receive. As a DTC brand, we have a great influx and engagement from social media accounts and GRIN makes it super easy to manage it all! We were looking for a platform that could keep all of the tracking and organizations for this form of marketing and GRIN solved it for us.
- Content management
- Social outreach/listings
- Ready to use features (templates/tags/etc)
- Reporting, overlapping into other campaigns/activations etc
- Communicating frequently how to's as they launch new features
- Pulling in content from social media and their function in regards to how it is tagged
May 10, 2022
GRIN is the #1 Influencer Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
We use GRIN to manage our Influencer Program. GRIN helps us efficiently source, outreach, negotiate and analyze content from our creators. Without GRIN, managing our Influencer program at scale would be extremely difficult.
- customer service
- organization
- tech support
- being more detailed about plan requirements during sales pitch
- having slack channels or on platform chats with the support team instead of messaging by emails
May 03, 2022
Easy Organizing with GRIN
Absolutely enjoy using GRIN. It makes organizing my creator list 10x easier than using an Excel sheet. Additionally, I love that they recently upgraded their chrome extension to import creators from ALL social media platforms. I love that I'm able to easily categorize the creators and differentiate which social media platform they perform best on. Being able to pull their analytics from GRIN helps me decide whether the creators' engagement and followers are credible.
- Importing creators with the help of their Chrome extension.
- Organizing the creators.
- Tracking content posted.
- GRIN is continuously upgrading their services. Their updated chrome extension still has some hiccups after announcing its latest update.
- My colleague and I both use GRIN and would like to be able to separate our campaigns with folders.
May 02, 2022
Grin is the ultimate influencer marketing tool!
Grin is the perfect influencer marketing tool to plan, organize, and execute campaigns. From prospecting creators, communicating (with templated and scheduled outreach), to gathering insights, Grin makes it a flawless experience from start to finish.
My favorite thing about Grin is the templates and sequence email options. Email templates that you can create are tremendously useful with outreach and communication with influencers at any phase of a partnership. Sequence emails gives you the ability to send automatic followups, making communication management an ease.
My favorite thing about Grin is the templates and sequence email options. Email templates that you can create are tremendously useful with outreach and communication with influencers at any phase of a partnership. Sequence emails gives you the ability to send automatic followups, making communication management an ease.
- Prospecting and managing creators
- All-in-one influencer marketing solution
- Dedicated support team
- User-friendly platform
- Small bugs and glitches
- Creators connecting social accounts
April 29, 2022
Best software to scale influencer marketing and make $$$
We used GRIN to start and scale our Influencer marketing program. It is mainly used in the marketing team but occasionally has been used in our wholesale department. GRIN has been instrumental in helping set up partnerships with a large number of influencers and track the ROI of those partnerships, individually and as a whole. While we mostly use it for affiliate partnerships it has also been key in allowing us to assess the value of working in paid partnerships with large influencers. Having campaigns to support big events such as our Black Friday Sale and half-yearly sale is an absolute game-changer. The ability to easily sort influencers into campaigns, has allowed us to leverage partnerships to get the highest ROI possible. Reach out to new and existing influencers is seamless and easy for us and them. I love that influencers don't have to create an account and sign in as that can be a stumbling block to activating influencers. Our individual support rep is AMAZING! If any questions ever come up she is quick to get them answered and supportive of our program in total. Any questions or issues that come up are taken care of quickly and usually a user error by myself.
- Scale our influencer program to increase revenue for our company.
- Track the progress and ROI of our influencer program.
- Set up big campaigns for large events.
- Send out product to influencers.
- Asses value of each influencer.
- Track payments
- We've seen the TikTok creator improve since using it, but would like to see more through the search.
March 25, 2022
GRIN has been so great for us!
We use Grin to vet potential influencers and affiliates. It's nice to be able to take a deep dive into their analytics to determine if they will be good for us.
- Gives detailed reporting on social media profiles
- Lookalike search
- Quick customer service response
- Ability to change affiliate links to be good for first time customers only
- Audience reports feature needs to improve, doesn't always work
- Custom reports for putting in more details of the creators, like business/creator accounts, engagement rates, % of US followers, etc
March 22, 2022
GRIN - I'm Smiling From Our Success
I use GRIN to source, contact, negotiate, and execute our influencer marketing efforts. GRIN makes these processes infinitely easier by providing a clear path for campaign completion. The best part of GRIN, though, is their support team. They're super quick at responding and really try to answer every question you may have, even if it's stupid... which I have asked plenty, haha.
- Customer Support Services/Helpdesk
- Sourcing Influencers
- Data Organization
- Email functionality - no terrible, but not great
- Connecting my business/personal socials to the platform to directly contact influencers without an email associated with their account. (Enable Direct Messaging within Grin)
March 11, 2022
Great For Large Ambassador Programs
We manage our ambassador program using GRIN. We source potential ambassadors, reach out, and get them signed up through the system. From there, we are able to communicate messages out to them with new promotions and sales to bring awareness to our brand.
- Influencer sourcing
- Influencer communication
- Influencer organization
- Report building
- Product sale tracking
- Dropbox capability
March 11, 2022
Petal x GRIN
We use Grin to scale our social media influencer and creator marketing campaigns which is less expensive than outsourcing to marketing agencies. Grin allows us to manage the relationships with our creators - a super important aspect of building a brand. Grin provides us real time data about performance of our campaigns, influencers and creators. With this information, we have better understanding of what works and can apply that at scale.
- Prospecting
- Mass email organization
- Campaign organization
- UI could be more user friendly
- Can’t upload media kits and rate cards for influencers and creators
- Email UI could be sleeker and more user friendly
March 09, 2022
LOVE GRIN
We use GRIN to manage our current influencers and onboard additional influencers for specific campaigns. We also use it to track code usage for ambassadors for commission payments and sales. This product helps us analyze our current sales and streamlines influencer communication.
- Streamlines influencer communication
- Improves social media content collection
- Influencer analytics
- Improvements in Activations
- Easier payout section
I use GRIN on a daily basis to contact new creators, manage campaigns and collect content for use in various brand marketing materials. GRIN has helped cut the time it takes to manage daily tasks and has streamlined launching campaigns.
- Collect content
- Campaign Organization
- Sales tracking
- Commission Payments
- Discount code and affiliate link assignment
- Creator searching
- Downloading creator summaries
- Social Listening
GRIN has allowed us to grow our Influencer Marketing program from 100 influencers to over 6000+ influencers. Its account management, integration with Shopify and social media accounts, and email functions have all been integral to the success of our program.
- Fetching content
- Account Management
- Mass e-mails
- Shopify connectivity
- Pulling in Pinterest pins and IG stories
- Functionality of selecting templets
- Sometimes doesn't catch duplicate accounts
We use GRIN for a client of ours looking to run large-scale influencer campaigns that will build brand awareness and also support paid and organic social media. We are a smaller team but also to run campaigns with several people because of GRIN. Its search, analytics, and email functionality are second to none.
- Search
- Email automation
- Analytics
- Contract editing
- Payment
February 28, 2022
Fantasic!
I use GRIN a few times a week. It's so easy to create a campaign, find prospects with their influencer search engine, and really break it down to find the exact influencers you are after. It's a helpful tool for product launches or rebranding, to help socials grow whether it's followers or sales, or both! It makes it so easy to track and communicate with influencers, that I can't believe we weren't using it sooner! It's a fantastic team that really looks after you and walks you through the system to make sure you understand it fully.
- Tutorials - even though they are based in America and we are in Australia they were always there to walk us through their platform.
- Help to find influencers that meet your criteria, whether it is gender, age, follower count, etc.
- The email templates also mean that you save time by sending an email to a mass group in the campaign. Saves lots of time!
- It's quite an expensive platform to use.
February 23, 2022
GRIN left us with a GRIN!
We used GRIN to manage our partnerships with influencers from prospecting, to daily communication, campaigns, content managing, and payouts. GRIN made it easy for us to work efficiently every day without having to waste time on the smaller tasks because it's so comprehensive.
- Content Management
- Influencer prospecting
- Campaigns
- The capability to use the chrome extension across all platforms
- Being able to see payments on each creator's profile would be very helpful. Just how they can see their commissions through their dashboard.
February 15, 2022
GRIN Has Made Life So Much Easier for Our Small Business!
We use GRIN to manage and prospect our Ambassador team. We have hundreds of influencers we work with to help us curate content, share on social media, and promote our brand. GRIN has helped us keep track of posts, payments, contracts and so much more. It makes our day-to-day tasks simpler and more productive.
- GRIN manages our influencer partnerships - sends payments, email communication, creates contracts, helps us prospect, etc.
- GRIN gives us an opportunity to speak directly with new influencer prospects via email and phone rather than social media direct messages.
- GRIN helps us keep track of analytics and ongoing partnerships so we know who is performing well, who is upholding their requirements, and who we need to move on from.
- We would like to expand on Tik Tok further and GRIN has been a challenge to use for Tik Tok tracking, prospecting, and communication.
- We would like to be able to house our referral program in GRIN, but the cost per person is not justifiable. We have to house our influencer partnerships and our general referral program on 2 different platforms. They should have options for you to have a less robust team of customers promoting your stuff on their personal pages.
- Payments take a few days to load in via credit card... so sometimes we are late to paying our ambassadors if we don't load payment in within 5 days of payouts needing to be made.
February 08, 2022
GRIN Influencer Marketing Tool
We use GRIN to manage our influencer program/ambassador program! We're currently managing around 200 creators and use the platform for tracking content, tracking conversions, paying out affiliate sales, managing campaigns, and managing communication between influencers. The platform provides us with a good amount of automation and tracking and allows us to expedite the onboarding process for new creators.
- Content tracking
- Influencer communication
- Campaign creation
- Social media tracking (of our own brand)
- New influencer search
- Campaign creation
November 17, 2021
My influencer team really grew!
GRIN is being used to find and manage social media creators. It is used by different parts of the marketing team depending on the individual need. We look to download content, manage social media stats, as well as manage creator conversions and discounts.
- Allow to users mass send emails while personally addressing creators.
- Allow all the content to be available in one place.
- It connects and works well with Shopify.
- Change the logo for Instagram posts and story posts.
- Filter content in Campaigns better.
- To only be able to content from a date range in Campaigns instead of seeing every single post.
- Grab better stats on individual influencers as well as a group of them.